Hi my name is Bianca. I’m a self-taught visual designer currently looking for a career opportunity in which I can contribute my technical and visual design skills to a successful institution. I am an effective listener and enthusiastic learner and I pride myself on my willingness and determination to learn new skills.
I am good at finding solutions to problems and completing tasks within multiple deadlines. Most importantly, I value the comfort and trust of my peers and always strive to create a pleasant and welcoming work environment. I would love to bring my fresh perspective, passion and diligence to an open minded and supportive creative team.
Freelance Graphic & Web Designer
2015 - Today
Working with local businesses and clientele to create promotional materials from print to web designs. Utilizing front-end development skills (HTML,CSS) to create web materials. Following up with clientele on needs and helping to brand local organizations.
The Chloe Branding Co. - 2017 - 2019
Created various deliverable from illustrations to repeat print for marketing materials.
UNWRP Luxury Gift Wrap - 2019 - 2023
Collaborated and created various prints for the luxury gift wrap brand to be developed into gift wrapping materialsand accessories. Successfully sold out of multiple product within 3 months of the official launch. These prints have now been released in stores like Macy's, Nordstroms, Sweet July and West Elm, for gift bag,
scarf and throw pillow designs.
Issa Rae Holiday Gift Box Giveaway - 2019
My original print, made with the collaboration with UNWRP, was chosen to be used in the designs for the gift bags used in, HBO creator Issa Rae's,
annual production gift bag giveaway.
Martin Agency Freelancing - 2019
Created and conceptualized banner ads and assisted in photo retouching for the Richmond based advertising agency, The Martin Agency. Acted as Art Director in
re-designing previous designed animated ads for major key accounts.
Marketing Graphic Designer & Lead E-Commerce Designer
2019 - Present
In my role, I collaborated closely with Product Development and Photography teams, contributing significantly to the creation and refinement of 300+ page catalogs. Additionally, I played a pivotal role in conceptualizing and executing impactful B2B marketing campaigns, overseeing everything from email content to briefs and various digital assets like banners, landing pages, gifs, and social media posts. I took charge of managing and enhancing photography across diverse channels such as email, social media, website, and print, ensuring a consistent visual identity. Juggling multiple projects concurrently, I meticulously ensured the cohesiveness of assets tailored for web, mobile, social media, showroom, and other channels, while also collaborating on UX/UI strategies. Notably, my contributions led to a 25% increase in conversion rates following the redevelopment of our B2B website.
Textile Designer & Graphic Design Coordinator
2016 - 2018
In my role, I spearheaded the conceptualization and design of textile products spanning bedding, kitchen towels, and upholstery. I ensured these designs not only met the ever-evolving demands of the market but also harmonized seamlessly with our brand's aesthetic vision and overall company objectives. Collaboration was key as I worked closely with multifaceted teams including marketing, production, and sales, aligning design strategies meticulously with overarching business goals. Maintaining a balance between innovation and cost efficiency, I fostered strong partnerships with manufacturers and suppliers to guarantee precise execution of designs. Additionally, my involvement extended to crafting captivating designs for decor publications and showroom use, encompassing invitations, ads, eblasts, and more. I dedicated efforts to comprehensive market research and trend analysis, identifying and leveraging emerging opportunities for new product development. Moreover, in tandem with a Senior Graphic Designer, I played an integral role in catalog development, employing typography and photography to generate inventive visual solutions. Finally, I managed the entire process of licensed content production overseas, from research and presentation to mock-ups and ensuring sample accuracy in collaboration with various artists.